Marketing News

Black Friday 2024 To Make Comeback in Sales, Analysts Predict

Thirty-one percent of Americans plan to spend more this year than last year, per a new report from website-building provider Hostinger.

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By: Lianna Albrizio

Associate Editor

Black Friday isn’t casting any black clouds over sales this year. In fact, skies are looking clear… and lucrative! Per a new report from website-building provider Hostinger, which polled 1,000 American prospective Black Friday and Cyber Monday shoppers, 31% of Americans said they plan to spend more this year than in 2023, with men particularly inclined to increase their Black Friday budgets. What people may not have predicted is Gen Z’s frugality. While enthusiasm isn’t dimmed reflected...

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